Frammenti, a LOG607 and Shado creation, is a new experience that revolutionizes the rules of fiction. In a metamorphosis from passive spectators to protagonists, real people become the matches that light up a multi-faceted fictional world and a story that comes out of the video stream and expands both inside and outside the web.

The web series has now become an alternative production model to traditional TV dramas and movies, and has been attracting an increasing number of viewers thanks to bold choices and a lean formula. Alternate reality games have now become refined, precise promotional and marketing tools: they have generated articles, academic research, blog posts and entire web sites of hardcore fans. From our perspective, though, these kinds of games are in territory that hasn’t been completely discovered yet; it’s a genre of games that’s still full of potential new uses.

Frammenti shows how serial fiction can coexist with the alternate reality game concept to produce an original experience, where the line between fiction and reality disappears. Watching Fragments is like watching an episode of “24”, only to find out that Jack Bauer needs your help to accomplish his mission. Anything around you – your neighbors, your favorite web site, anything – could be part of the answer or part of the conspiracy. Each episode of Frammenti (there are 12 in all) is packed with clues, hints and unsolved mysteries that lead players into a storybook universe that spans both inside and outside the web. Blogs, Internet sites, phone numbers, books, bios and addresses: think about it, the world is full of little bits and pieces. These bits and pieces suddenly become mysteries and enigmas when you play Frammenti.

The Frammenti web site lets players interact with both the characters and the plot, and players can even join up to form clans to solve the enigmas together and move the story along.

Frammenti, a co-production of LOG607 and Shado, will hit the airwaves on Current Italia and on SKY starting Thursday, October 22nd.